Channel 01
Direct mail
Put an app in the mailbox. Household distribution opportunities with QR-tracked destinations.
Physical distribution
Amor Apps Venture Partner Program
WE HELP APPS
GET DISTRIBUTION.
Give your portfolio companies access to Amor Apps Distribution Credits — a new way to help launched apps get discovered beyond the app store.
For VC firms, accelerators, incubators, venture studios & startup communities.
The problem
Startups have never had more ways to build.
But getting discovered is still the problem.
Your portfolio companies can build an incredible product and still struggle to reach the people who need it. Amor Apps exists to change that.
We build distribution opportunities for launched apps across physical and digital channels.
Introducing portfolio distribution
A new kind of portfolio benefit.
Most startup programs give founders software credits, cloud credits, banking benefits, or discounts. Amor Apps gives them something different: distribution.
Traditional startup perks
- Cloud
- Software
- Payments
- Legal
- Infrastructure
Amor Apps
- Distribution
- Discovery
- Reach
- Campaigns
- Audience
This is the missing category.
Give your portfolio distribution
Example portfolio allocation
$0
Portfolio distribution pool
Create a pool of Amor Apps Distribution Credits for qualifying companies in your portfolio.
- Not cash. Not equity.
- Not transferable between partners.
- Used toward eligible Amor Apps distribution opportunities.
Your portfolio
$50,000
Distribution credits
Conceptual
- 01App 01$5,000
- 02App 02$2,500
- 03App 03$10,000
- 04App 04$1,000
- 05App 05$5,000
Allocated $23,500Available $26,500
Conceptual portfolio view
PartnerPortfolioAppDistribution
Illustrative example. Actual allocations depend on partner program design.
The distribution stack
One credit wallet. Multiple ways to distribute.
Channel 02
Digital out-of-home
Put the app on real-world digital screens in public environments.
DOOH
Channel 03
CTV / TV
Extend app discovery into television and connected-TV environments.
Screen media
Channel 04
Apps We Love
Give the app a persistent digital discovery presence across categories.
Discovery
Channel 05
More distribution
Future channels can be added as the network expands.
Expanding network
Eligible distribution opportunities. Channel availability and inventory vary by market and program terms. No performance, placement or install volumes are promised.
You built the app.
Now get it out there.
App stores make apps available. Amor Apps is building infrastructure to help make apps discoverable.
Availability
App store
Reach
Distribution
Demand
Discovery
How it works
What happens after you refer an app?
01
Apply
The portfolio company applies for Amor Apps Distribution Credits.
02
Qualify
The app must be live and publicly downloadable on the Apple App Store and/or Google Play. No concept-only apps. No private beta-only products.
03
Deploy
Approved credits can be used toward eligible Amor Apps distribution opportunities.
04
Measure
Campaigns can use tracked destinations and QR-driven attribution where applicable.
The physical → digital loop
The mailbox is just the beginning.
An app participating in physical distribution can become part of the Apps We Love discovery ecosystem. The physical campaign creates a bridge into digital discovery.
This is not simply an advertisement. It is a distribution loop.
- 01App
- 02Physical distribution
- 03QR
- 04Discovery
- 05Apps We Love
- 06Data
Can become part of the Apps We Love discovery ecosystem — subject to program terms.
Why venture partners care
Your portfolio doesn't need another perk directory.
It needs useful distribution.
01
A real portfolio advantage
Give founders access to something most startup perk pages don't offer: distribution.
02
No equity
Amor Apps Distribution Credits are a portfolio benefit, not an investment.
03
No cash from the fund
Partners are not required to fund each portfolio company's distribution.
04
Measurable
Campaigns can use tracked QR codes and destination URLs.
05
Extend your platform
Give portfolio companies another resource as they launch, grow and enter new markets.
The category
Portfolio distribution
A new kind of portfolio benefit — not capital, not software, not equity.
For accelerators
Make distribution part of your program.
Accelerators already help founders with capital, mentorship, introductions and infrastructure. Add distribution to the stack.
Add Amor Apps to your program- 01Cohort
- 02Amor Apps
- 03Distribution credits
- 04Portfolio apps
- 05Campaigns
The venture partner model
Your portfolio.
Our distribution.
Amor Apps works with the institutions that support startups. Each partner can have a customized portfolio distribution allocation.
Portfolio allocations are designed around partner size, portfolio composition and distribution needs.
Talk to Amor Apps- Venture capital firms
- Accelerators
- Incubators
- Venture studios
- Angel networks
- University programs
- Founder communities
- And other startup communities
Selectivity
Not every app
is eligible.
Distribution should go to apps that are actually ready for it. Amor Apps reviews applications before credits are activated.
- Publicly available on Apple App Store and/or Google Play
- Working product
- Identifiable company or founding team
- Working website
- Eligible app category
- Compliant with applicable platform requirements
- Able to provide campaign assets
Requirements are reviewed case by case. Meeting them does not guarantee activation.
The network we are building
The more apps enter the network, the more powerful the network becomes.
The network
we are building
- More apps
- More distribution
- More campaigns
- More discovery
- More data
- Better distribution intelligence
- 01More apps
- 02More distribution
- 03More campaigns
- 04More discovery
- 05More data
- 06Better distribution intelligence
- 07More apps
A compounding distribution network — described as a direction, not a claim of current scale.
Partner infrastructure
Built for the people who support the portfolio.
Amor Apps is designed for platform, portfolio operations, ecosystem and accelerator teams that are constantly looking for meaningful ways to help founders.
Partner infrastructure is being built around the program — allocation, workflow and reporting will live in one place.
- Portfolio-wide access
- Application workflow
- Distribution credit allocation
- Campaign tracking
- Portfolio visibility
- Partner reporting
Where the product is going
Your portfolio, one console.
Conceptual partner dashboard
Amor AppsVenture Partner
Portfolio apps
42
Credits allocated
$50,000
Credits redeemed
$18,500
Campaigns
17
Distribution
184,000+
PortfolioCreditsApplicationsCampaignsDistributionReporting
Conceptual interface. Figures shown are illustrative UI examples, not Amor Apps metrics.
Why now
Apps have never been easier to build.
Discovery has never mattered more.
Launching an app is becoming dramatically easier. Getting attention is still hard. The next layer of the app economy isn't only about building apps — it's about helping the right apps get discovered.
Build it.
Launch it.
Distribute it.
Amor Apps
We help apps get distribution.
Become a Venture Partner
Ready to give your portfolio distribution?
Tell us about your organization and portfolio. We'll determine whether an Amor Apps Venture Partner Program is a fit.
Application
Join an emerging distribution network.
Venture partners apply for the program. Startups and app owners apply for Distribution Credits. Same form, different intent.
Apply
Become a Venture Partner
FAQ
Questions,
answered.
A program that lets VC firms, accelerators, incubators, venture studios and startup communities give eligible portfolio companies access to Amor Apps Distribution Credits — a portfolio benefit used toward eligible distribution opportunities.
Institutions that support startups: venture capital firms, accelerators, incubators, venture studios, angel networks, university programs and founder communities.
Credits applied toward eligible Amor Apps distribution opportunities — not cash, not equity, and not transferable.
No. Credits are a program benefit used toward eligible Amor Apps distribution opportunities. They are not cash and cannot be redeemed as cash.
Partners are not required to fund each portfolio company's distribution. Program structure is discussed directly with each partner.
Apps must be live and publicly downloadable on the Apple App Store and/or Google Play, with an identifiable team, a working website, and compliance with applicable platform requirements. Amor Apps reviews applications before credits are activated.
Yes. Concept-only apps and private-beta-only products are not eligible. Distribution requires a publicly downloadable product.
Eligible Amor Apps distribution opportunities, which may include direct mail, digital out-of-home, CTV/TV, and Apps We Love discovery — subject to availability and program terms.
Yes. Portfolio companies can apply for Distribution Credits directly and indicate their relationship to a Venture Partner program.
Yes. Portfolio allocations can support multiple qualifying companies, depending on the partner's program design.
Portfolio allocations are designed around partner size, portfolio composition and distribution needs.
Program terms, including validity periods, are confirmed with each partner at onboarding.
Credits are allocated to specific portfolio companies within a partner program and are not freely transferable.
Campaigns can use tracked destination URLs and QR-driven attribution where applicable.
No. Amor Apps is building distribution infrastructure for apps — products, channels and campaigns that help launched apps get discovered.
Partner infrastructure — including portfolio visibility and reporting — is being built around the program.
Built for the startup ecosystem
The institutions that back founders.
Partner logos will appear here as collaborations are announced.
- VC
- Accelerator
- Venture studio
- Incubator
- University